8 Ways To Increase Your Average Order Volume

by | Mar 24, 2020 | 🤝 Coffee Shop Marketing

Fewer sales in your cafe? Raise your average order value. And a few tips for online stores too!

Sales are down for almost everyone.

It’s essential that you can raise your average order value (AOV) to make each sale count a little more.

Here are eight ways to do that.

For coffee shops and roasters:

1) Bundle breakfast kits for delivery: coffee, a pastry, and a breakfast taco (or another food item)

2) Bulk sell pastries in batches of 6+ for families

3) Make cold brew with all your surplus beans and sell in 64oz growlers so people can stay at home and still have your coffee

4) Make a roll of toilet paper a $0.50 add-on (lol)

For online stores:

5) Upsell coffee bag purchases with… another coffee bag at a discounted price ($1-3 off). People are buying your beans, so help them buy some more at a discount

6) Create a “quarantine care package” of coffee and swag for people who want to send a thoughtful, lighthearted gift to someone stuck at home

For any kind of coffee business:

7) Create gear and swag bundles (many people love your t-shirt but don’t want to spend $23 on it – give it them for $18 if they buy something else)

8) Discount gift cards -> they can spend $25 for a $30 gift card if they spend $20 on other items

I’d love to know, what AOV-boosting strategies are working for you?

Hit reply and let me know!

Hey 👋 I'm Garrett Oden

Hey 👋 I'm Garrett Oden

Freelance Coffee Marketer

I'm a coffee industry native who works with coffee brands around the world to create and execute captivating marketing strategies.

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