Coffee Ecommerce -> How To Not Get Lost In The Crowd
Everyone’s going online these days. Why are you special?
Last week I shot a quick video showing the difference between a coffee website with a distinct, emotionally-gripping brand, and a coffee website that’s plain and boring.
You got the point (thanks for the replies!)
You can’t skimp on telling a unique story when the market is this saturated. You MUST stand out with a brand message people care about.
The question many of you asked was…
So I wrote a blog about it, which covers…
- An overview of 5+ angles you can use to create an emotionally-captivating brand message today
- The cliches that will make your customers’ eyes glaze over immediately (and kill the sale)
- How 3 coffee companies differentiate themselves with messaging and storytelling (and are making it through COVID-19)
I also suggest checking out these articles once you’ve read those.
And sign up for the weekly newsletter — I share more coffee ecommerce strategies weekly!
Hey 👋 I'm Garrett Oden
Freelance Coffee Marketer
I'm a coffee industry native who works with coffee brands around the world to create and execute captivating marketing strategies.
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I interviewed Jeremy Teff about his process for designing captivating coffee packaging and branding, and how to stand out in a competitive market.