Hey 👋 Keys to the Shop Podcast Friends!

So glad you’re here, and hope you learned something from the episode that can help you make long-term improvements to your marketing + business.

Here are the best places to start if you’re looking for ways to identify and communicate a meaningful brand message for your business.

• Selling Coffee Online? How To Not Get Lost In The Crowd
• Everyone Needs To Fight For Something
• Stop Trying To Be Blue Bottle Coffee
• Are You Selling A Product, Or Transformation?

If you have a brand message, but need help making the most of it, I suggest checking out these more tactical guides.

• The 3 Things Every Coffee Ecommerce Page Needs
• Template: Make A Landing Page For Your Coffee Shop In 5 Minutes (LinkTree Alternative)
• The 7 Ecommerce Emails Every Coffee Brand Should Be Sending

I send a weekly newsletter that helps coffee businesses find authentic ways to brand and market that actually work.

? Join me and 150+ coffee business owners here ?

I’m Garrett Oden, a coffee industry native.

I started as a barista, then coffee shop manager in Lubbock, Texas. I eventually left the cafe in 2017 to pursue freelance copywriting (marketing writing), brand messaging, and content marketing for the coffee industry.

I’ve worked with clients across the coffee community, like Caffe Nero, Alternative Brewing, Amavida Coffee, Wacaco, and beyond.

Now I’m exploring coffee marketing best practices (and making new ones) in public.

? Coffee Marketing School is a hub of step-by-step guides, industry insights, and marketing strategies that have helped our friends and clients build sustainable businesses, created by myself and my business partner.

We’re exploring the black box of successful marketing for coffee shops, roasters, and online stores so everyone can build a brand they’re proud of, and one that customers connect with for the long-term.

👉 Join us here