Revenue Idea: Host A Remote Coffee Tasting
Everyone’s bored at home. Here’s a fun way to entertain them. An idea for a remote coffee tasting experience.
If you’ve ever attended or hosted a coffee tasting (or “cupping”), you know the casual events are great at building a community of loyal fans and friends.
There’s no reason you can’t put together a remote coffee tasting.
People are craving things to do while at home. The days are blending together (wait, is it Monday or Thursday). And fun, unusual activites are a great way to add value to your customers’ lives — and create memories they’ll carry beyond this pandemic.
- Physical cafes can maintain a customer community
- Online stores can stand out from the 10,000 other online stores
- Customers will remember this for a long time
- And they’ll become loyal customers for ages
Imagine how fun this would be for your most enthusiastic customers.
You take pre-orders for a limited-release of 3 coffees. Perhaps $40 for three 6-ounce bags, plus shipping.
You roast all orders on the same day, then ship the beans out in small bags labeled only with numbers (no coffee origins).
A few days later, you launch a Zoom meetup and get all the event attendees together to brew the coffees, discuss flavor notes, and guess the origins of the beans (among other variables).
The person who gets the most details correct wins a 3-month subscription (or something exciting).
Small, limited events like this are one of the best ways to secure customer loyalty, pandemic or not.
If you do this – or something like it – take pictures and let me know.
I’ll share them here!
Hey 👋 I'm Garrett Oden
Freelance Coffee Marketer
I'm a coffee industry native who works with coffee brands around the world to create and execute captivating marketing strategies.
I interviewed Jeremy Teff about his process for designing captivating coffee packaging and branding, and how to stand out in a competitive market.
The coffee writing and content creation rules I always follow to build content that’s interesting, unique, and converting.